Privacy Policy

Last updated: September 2026

At SIGTEA, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how SIGTEA collects, uses, stores and protects personal information when you visit our website, place an order, contact us, create an account, sign up for marketing communications or otherwise interact with our services.

It also explains your privacy rights and how you can exercise them.

This Privacy Policy should be read together with our Terms & Conditions, Cookie Policy, Returns & Refund Policy and Shipping Policy.

1. Who We Are

SIGTEA operates this online retail website and is responsible for processing personal information collected through the website and our customer interactions.

For privacy-related enquiries, please contact us at:

Email: contact@sigtea.com

Throughout this Privacy Policy, the terms “SIGTEA”, “we”, “us” and “our” refer to SIGTEA.

2. What Personal Information We Collect

Depending on how you interact with our website, we may collect the following categories of personal information:

Information You Provide to Us

This may include:

full name;
billing and delivery address;
email address;
telephone number;
account information;
order details and purchase history;
information you provide when contacting customer service;
information you provide when submitting a review or other feedback; and
information you provide when subscribing to marketing communications.

We only request information that is reasonably necessary for the relevant purpose.

Payment Information

When you place an order, payment information is processed through the payment service provider available at checkout.

We may receive limited payment-related information, such as payment status, transaction reference and payment method. Full card payment details are generally processed directly by the relevant payment provider rather than being stored by SIGTEA.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, depending on your device, browser and privacy settings.

This may include:

IP address;
browser type and version;
device type;
operating system;
general location information derived from your IP address;
pages visited;
referring website or source;
date and time of visits;
interaction with website features; and
technical information used to maintain website security and functionality.

Some of this information may be collected through cookies and similar technologies. Further information is available in our Cookie Policy.

3. How We Use Your Personal Information

We may use personal information for the following purposes:

To Process and Fulfil Orders

We use your information to:

process purchases;
confirm and manage orders;
arrange delivery;
provide order updates and tracking information;
process returns, refunds and exchanges;
provide customer support; and
maintain records of transactions.

To Communicate With You

We may use your contact details to respond to enquiries, requests, complaints and customer service matters.

We may also contact you regarding your orders, including confirmations, delivery updates, payment issues, returns or other information necessary to fulfil your purchase.

To Improve Our Website and Services

We may analyse how customers use our website to:

improve website functionality;
understand customer behaviour and preferences;
improve our products and services;
identify technical problems;
monitor website performance; and
improve the overall shopping experience.

Where required, non-essential cookies and similar tracking technologies will only be used in accordance with applicable consent requirements.

For Marketing

Where permitted by law and where required, with your consent, we may use your personal information to send promotional communications about SIGTEA, including information about products, offers and new collections.

You can unsubscribe from marketing communications at any time by using the unsubscribe option included in the communication or by contacting us.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

To Protect Our Business and Prevent Fraud

We may process personal information where reasonably necessary to:

detect and prevent fraud;
investigate suspicious or unauthorised transactions;
protect our website and systems;
prevent misuse of our services;
enforce our Terms & Conditions; and
protect the rights, property and security of SIGTEA, our customers and other individuals.

To Meet Legal Obligations

We may process personal information where necessary to comply with applicable laws, regulations, court orders, accounting requirements, tax obligations, consumer protection requirements or lawful requests from competent authorities.

4. Our Lawful Bases for Processing

Where UK data protection law applies, we rely on one or more lawful bases for processing personal information, depending on the circumstances.

These may include:

Contract

We may process your information where it is necessary to enter into or perform a contract with you, such as processing and delivering an order.

Legal Obligation

We may process information where necessary to comply with a legal or regulatory obligation.

Legitimate Interests

We may process information where it is reasonably necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

Examples may include website security, fraud prevention, customer service, service improvement and maintaining business records.

Consent

Where consent is required by law, we will ask for your consent before carrying out the relevant processing.

You may withdraw consent at any time, although this will not affect processing that was lawful before consent was withdrawn.

5. Who We Share Personal Information With

We may share personal information with trusted third parties where necessary to operate our business and provide our services.

These may include:

payment processing providers;
delivery and courier companies;
technology and hosting providers;
e-commerce and website service providers;
customer service and communications providers;
email and marketing service providers;
analytics and performance providers;
fraud prevention and security providers;
professional advisers and service providers; and
government, regulatory or law enforcement authorities where legally required.

We do not sell your personal information to third parties.

Where third parties process personal information on our behalf, we take reasonable steps to ensure that appropriate contractual, technical and organisational safeguards are in place.

6. International Transfers

Some of the service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law.

Depending on the destination and circumstances, this may include relying on an applicable adequacy regulation or implementing appropriate safeguards for international transfers.

Where required, appropriate contractual or other legal safeguards may be used to protect your personal information.

UK data protection guidance requires organisations to provide information about international transfers and the safeguards relied upon where applicable.

7. How Long We Keep Your Personal Information

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including where necessary to:

provide products and services;
maintain transaction and accounting records;
deal with returns, refunds or complaints;
comply with legal, tax and regulatory obligations;
resolve disputes;
prevent fraud; and
establish, exercise or defend legal claims.

Different types of information may be retained for different periods.

When personal information is no longer required, we will take reasonable steps to securely delete, anonymise or otherwise dispose of it.

8. Cookies and Similar Technologies

SIGTEA may use cookies and similar technologies to operate the website, remember preferences, support shopping functionality, analyse website performance and, where permitted, support marketing activities.

Some cookies are strictly necessary for the website to function and may not require consent under applicable rules.

Non-essential cookies generally require consent where applicable.

Our separate Cookie Policy provides additional information about the types of cookies and similar technologies we use and how you can manage your preferences.

Under the UK's electronic privacy rules, consent is generally required before storing or accessing non-essential information on a user's device, while certain strictly necessary technologies are exempt.

9. Marketing Communications

We may send marketing communications where permitted by applicable law.

You can unsubscribe from marketing emails at any time by:

clicking the unsubscribe link included in the relevant email; or
contacting us at contact@sigtea.com.

Please note that even if you opt out of marketing communications, we may still send essential service messages relating to your orders or interactions with us.

10. Children’s Privacy

SIGTEA sells products intended for babies, children and families. However, our website and purchasing services are intended to be used by adults, and orders should be placed by a parent, legal guardian or another responsible adult.

We do not knowingly seek to collect personal information directly from children for marketing purposes.

Where a child accesses our website, parents and carers should ensure that the child understands not to provide personal information without appropriate supervision.

Where we become aware that we have unintentionally collected personal information directly from a child in circumstances where it should not have been collected, we will take reasonable steps to address the situation.

Because children's information can require additional safeguards, privacy information and processing involving children should be handled with particular care.

11. Data Security

We take reasonable technical and organisational measures to protect personal information against:

unauthorised access;
accidental loss;
destruction;
misuse;
alteration; and
unauthorised disclosure.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

You are responsible for taking reasonable steps to protect the confidentiality of your own account information and devices.

12. Your Privacy Rights

Depending on the circumstances and subject to applicable legal exemptions, you may have rights in relation to your personal information, including:

the right to be informed about how your information is used;
the right to request access to personal information we hold about you;
the right to request correction of inaccurate or incomplete information;
the right to request erasure of your personal information in certain circumstances;
the right to request restriction of processing in certain circumstances;
the right to object to certain processing;
the right to data portability in certain circumstances; and
rights relating to certain automated decision-making and profiling.

These rights are not absolute and may depend on the lawful basis and circumstances of the processing.

The ICO confirms that UK data protection law provides individuals with rights including access, rectification, erasure, restriction, objection and data portability, subject to applicable conditions and exemptions.

13. How to Exercise Your Rights

To exercise a privacy right or ask a question about how we use your personal information, please contact:

Email: contact@sigtea.com

Please provide enough information for us to understand your request and, where necessary, verify your identity.

We may ask for reasonable additional information to confirm that a request is being made by the person to whom the information relates.

We will handle valid requests in accordance with applicable data protection law.

14. Right to Withdraw Consent

Where we process your personal information on the basis of consent, you have the right to withdraw that consent at any time.

For example, you can withdraw consent to marketing communications by using the unsubscribe link in our emails or by contacting us.

Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

15. Right to Complain

If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.

You can find information about making a complaint on the ICO's official website.

16. Third-Party Websites

Our website may contain links to third-party websites, services or platforms.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

17. Data We Receive From Other Sources

In some circumstances, we may receive personal information from third parties, such as payment providers, delivery providers, fraud prevention services, advertising platforms or other service providers.

Where required by law, we will provide appropriate privacy information regarding such processing.

18. Automated Decision-Making and Profiling

We do not intend to use personal information to make solely automated decisions producing legal or similarly significant effects on customers unless permitted by applicable law and appropriate safeguards are in place.

Where applicable, individuals may have rights relating to certain automated decision-making and profiling.